4 WAYS TO SELL A HOME

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RETAIL - $$$

This home is move in ready and often features updated kitchen and baths, fresh paint and is staged to "WOW" potential buyers. This home is professionally photographed  and promoted for the world to see (via your local Multiple Listing Service, social media, and signage). Potential  buyers see the home on-line and ask their real estate agent to show them the home. Once under contract, the buyer has a home inspection which should point out little (since you’ve already taken care or disclosed what you know about). The property may have already passed municipal occupancy inspections (if required). You may need to spend a little money getting things up to snuff, before you list. But it’s worth it, because you will likely sell the home for more, as a result.

SUB-RETAIL - $$

This home is not nearly as updated as the retail ready home but does not deserve to be sold to an investor (for pennies on the dollar) who will either immediately sell it for a profit (flip it without doing anything to it) or update it and try to get retail value for it. When you sell sub-retail, the home is typically sold “as-is” (you’re not planning on making any repairs). We’re targeting  the owner occupant (a buyer who will live in the home) who may update it either before they move in or over time (while living there). Our mission is to eliminate the investor - keeping  that  money in your pocket - saving you as much as  20-25% of the retail value of the home.  Like the retail ready home, the “sub-retail home” is promoted via the Multiple Listing Service and exposed to the market - including a sign in the yard. Professional pictures are still taken but buyer’s are often not as wow'd. Imagine the dated wall paper and carpet, multiple wall colors, older kitchen and baths, etc. 

WHOLESALE - $

This home either has issues or you just want to dump it. The money doesn’t matter or time is of the essence.  Many of these homes have foundation/structural issues, older systems (furnace, air-conditioner electrical panel,  plumbing, roof), dated  kitchen and baths.  You can expect to sell this home for a lot less than what you’d get if you sold it sub-retail. The rule of thumb is 25% below retail value less updating costs. Expect to sell the home for as low as 35-50% of updated retail value. Very few homes need to be sold this way. If this is the course you decide to take, we bring in multiple investors - creating some competition and hopefully driving up what you ultimately sell the home for.  In situations like this, we’ve been able to negotiate as much as $90,000 more for our clients. 

SELL & STAY - $$$

This newer way to tap your home’s equity, is designed for folks who want to cash out but not move. Essentially, you sell the home to an investor (at full retail value less a reasonable real estate commission) and then rent it back. You can define that period or leave it open ended. You then  do as you please with the proceeds (which you get all at one time - at closing). You also say goodbye to real estate taxes,  expensive home owners insurance, costly home maintenance. You can even lock in the rent amount/terms. Consider this an alternative to a home equity loan or reverse mortgage.  It’s designed for the those who: Need  a way to fund in-home care;  A way to fund senior living for one while another can still enjoy the comfort of home; Putting oneself in a stronger cash position (for buying the next home for cash, gifting, paying down other debt, an so on).